When the Portuguese arrived in Latin America about 500 years ago, they obviously found this amazing tropical forest. And among all this biodiversity that they had never seen before, they found one species that caught their attention very quickly. This species, when you cut the bark, you find a very dark red resin that was very good to paint and dye fabric to make clothes. The indigenous people called this species pau brasil, and that's the reason why this land became "land of Brasil," and later on, Brazil. That's the only country in the world that has the name of a tree. So you can imagine that it's very cool to be a forester in Brazil, among other reasons.
Now we start to see results. So in the last 10 years, deforestation came down in Brazil 75 percent.